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When the topic is solid and your expertise is there, but the content still feels too predictable. These 5 prompts will help you look at a familiar topic from different angles and find a more engaging way into it.
Each prompt helps you look at your content through a different mechanism: recognition, emotion, an unexpected angle, client motivation, or a problem reframe.
You can use them one at a time or combine them, depending on what a particular topic needs.
But one thing is important: even the best prompt cannot solve your entire marketing system.
A prompt can help you find a stronger angle, but it cannot decide for you:
That is why prompts work best when they are part of a larger system.
Turn a broad expert topic into a specific situation your potential client can immediately recognize.
When the topic is useful but too broad: “how to improve self-esteem,” “how to choose a specialist,” “how to grow a business,” or “why lab tests matter.”
You are a content strategist. I need to make an expert topic more recognizable and relevant to my potential client. My inputs: Niche: [ENTER YOUR NICHE] Who my potential client is: [DESCRIBE THEM IN SIMPLE WORDS] Content topic: [ENTER THE TOPIC] Task: Find 7 specific real-life or work situations in which this person encounters this topic. Do not give me abstract “pain points.” I need moments the person could realistically recognize: – what happened – what they are doing in that moment – what frustrates or worries them – what they might say to themselves in their own words For each situation, suggest one opening line for a post or short video. Do not use clickbait or generic wording. The goal is for the person to read the first line and think: “That is exactly what happens to me.”
The same idea can start with recognition, relief, frustration, curiosity, or doubt.
When the content is technically correct, but you still think: “Yes, it is useful. But why would anyone actually want to watch it?”
You are a strong editor of expert content. Topic: [ENTER THE TOPIC] My audience: [WHO ARE THEY] What I want to communicate: [MAIN IDEA] Suggest 5 completely different emotional entry points into the same topic. 1. RECOGNITION The person immediately sees a familiar situation. 2. RELIEF The person thinks: “Maybe there is a reason this is happening. It is not just me.” 3. FRUSTRATION Start with something that genuinely annoys this audience. Do not direct the aggression at the person themselves. 4. CURIOSITY Find an unexpected fact, question, contradiction, or tension inside the topic. 5. DOUBT Question the usual way people try to solve the problem: “Do you actually need to do it this way?” For each option, give me: – the opening line – a 2–3 sentence idea for how the content could continue – the emotion or reaction this angle is likely to create Do not change the core topic. Do not use clickbait, pressure, or artificial drama.
Especially useful for topics you have already talked about dozens of times and no longer know how to make fresh.
When every idea starts sounding like: “5 reasons,” “3 mistakes,” “why it matters,” “how to do it correctly,” or “what you need to know.”
You are a creative strategist. I have an ordinary expert topic: [ENTER THE TOPIC] My niche: [ENTER YOUR NICHE] Audience: [WHO SHOULD CARE ABOUT THIS] I do not need new topics. I need 7 UNEXPECTED ANGLES for this same topic. Explore it using different approaches: – reverse it – exaggerate the situation to the extreme – reduce it to the minimum – move it into the past – move it into the future – ask an unexpected question – look at the situation from another participant’s point of view For each option, give me: 1. The angle. 2. A possible headline or opening line. 3. What makes this angle unexpected. 4. How to connect the angle back to my actual expertise. Do not create weirdness just for the sake of being weird. The idea must still connect to something my potential client genuinely cares about.
Go beyond the first obvious answer: “they want to lose weight,” “they want more clients,” or “they want a better home.”
When your content answers a rational request but does not touch the deeper reason the person wants to solve the problem in the first place.
You are a marketer and customer-behavior researcher. I want to understand more deeply why this topic may matter to my potential client. Product or service: [ENTER] Who the client is: [DESCRIBE THEM] Content topic: [ENTER] What the person says they want: [EXAMPLE: more clients / lose weight / create a beautiful home / feel less anxious] Do not claim that you know their “hidden motivations.” Instead, suggest 7 POSSIBLE deeper reasons why this result might matter to a person like this. For example: – feel more in control – reduce anxiety – depend less on luck – feel more confident – receive recognition – free up time – stop constantly comparing themselves with others For each hypothesis: 1. Explain why it might be relevant. 2. Give one specific real-life situation where it could show up. 3. Suggest one content idea that speaks to this motivation without saying: “What you really want is...” Clearly mark which ideas are only hypotheses and should not be treated as facts without talking to real clients.
One of the strongest ways to make expert content feel fresh without forcing controversy for the sake of controversy.
When your audience keeps trying to fix the symptom, while the actual cause may sit one level deeper.
You are a marketing diagnostician and editor of expert content. My niche: [ENTER] My potential client: [DESCRIBE THEM] The problem they usually try to solve: [ENTER] What they usually do to solve it: [ENTER] Help me find possible “problem reframes.” Ask: “What if the problem is not X, but Y?” Generate 7 different hypotheses. Example logic: The person thinks: “I need more content ideas.” Possible reframe: “Maybe the problem is not a lack of ideas. Maybe you do not understand which real client situations can become content.” For each hypothesis, give me: 1. What the person believes the problem is. 2. What the deeper cause might be. 3. Why the usual action may not be helping. 4. How to turn this into a post or short video. 5. One opening line for the content. Do not try to disagree with the person just to sound provocative. The reframe must be logical, explainable, and connected to my expertise. If there is not enough information to support the conclusion, clearly label it as a hypothesis.
Do not run every piece of content through all five prompts. Start with one topic that currently feels predictable.
Recognition, emotion, a new angle, motivation, or a problem reframe – depending on what the topic is missing.
AI helps you generate hypotheses. It does not replace understanding the people you actually want to sell to.
These 5 prompts help you sharpen an individual topic. But real business results from content do not come from occasionally creating one great Reel.
They come when you understand: who you want to attract, what will catch their attention, why they should choose you, what content to create, and where to lead them next.
That is exactly what we build inside “Manageable Marketing: GROWTH.” Not to turn you into a marketer, but so you no longer have to run your marketing by guesswork.