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In just 7 days, you’ll learn how to turn a chaotic mix of ideas and topics into a structured, effective content plan — complete with content formats and categories that work for any niche or social media platform
Как легко собирать
контент-план, который продает
контент-план, который продает
How to Easily Create a Content Plan That Sells
THE CONTENT
system
7-Day Intensive Course
Systematic content –
Check This List to See If You Need This Intensive
Your content is either too technical and dry or too simple and seemingly about nothing
There’s no clear logic or balance between making it interesting, easy to understand, and effective at generating sales
There’s no clear logic or balance between making it interesting, easy to understand, and effective at generating sales
You’re tired of struggling to come up with content ideas and want clear logic and a system for creating a cohesive content plan
You struggle to create a clear content plan and follow it consistently
You don’t know how to organize your knowledge into topics and content categories
Everything gets mixed together: personal content, expert content, sales, key messages, and case studies. The result is a chaotic mix of content and no sales
Everything gets mixed together: personal content, expert content, sales, key messages, and case studies. The result is a chaotic mix of content and no sales
You realize that instead of structured content, you have a chaotic stream of topics and thoughts: one thing today, another tomorrow, with no strategy or system
You’re tired of coming up with content from scratch every time and posting with the mindset of "better to post something than nothing at all"
You have expertise and ideas, but you don’t know how to turn them into a working content plan
this is brings clients and sales
Spontaneous posts based on your mood lead nowhere. Seriously. Only a system built around your product and goals generates sales.
What Should You Do?
A content plan –
is a framework you can easily manage without agonizing over "what should I post to get people to buy?"
That’s why I’m running the "Content Management System" intensive.
So you can stop struggling to find inspiration and finally understand how to build a structure that drives sales.
Learn once and for all how to connect topics with your product and goals. Then running your blog will become a predictable process rather than a daily struggle to find inspiration.
When your content plan is put together properly and thoughtfully, you can simply open it and see where to find new sales-focused topics, which formats to use, and how to evaluate the results — what worked and what didn’t.
Effective content formats and categories don't come out of thin air, and they aren't copied from others — they're built around your goals and key messages.
A content plan isn’t a boring, overcomplicated spreadsheet created just to tick a box
one that everyone ends up ignoring. And it shouldn’t be a dumping ground for random ideas either.
I'm Nata Anarbaeva
A Marketer with a University Degree
My content gets copied, inspires others, and people try to recreate it
5300+ people have taken my courses on marketing and meaning-based content creation
I’ve attracted an audience of over 515K to my expert blog through content.
I save money on paid traffic thanks to systematic content that hits the mark and attracts my target audience. At the same time, I don’t burn out from endless posting and filming.
I’ve attracted an audience of over 515K to my expert blog through content.
I save money on paid traffic thanks to systematic content that hits the mark and attracts my target audience. At the same time, I don’t burn out from endless posting and filming.
Founder of:
2 beauty studios
2 marketing agencies
An online marketing school that ranks among the top 1% of the most successful schools on the largest educational platform in the CIS countries
2 marketing agencies
An online marketing school that ranks among the top 1% of the most successful schools on the largest educational platform in the CIS countries
How the Intensive Will Work
In just one week, you’ll understand how to create your own content planning system with categories, topics, and formats that differ from those of your competitors in your niche
7 Days of Practice Without Unnecessary Steps
Assignments reviewed by experienced mentors, with feedback.
Short, practical, easy to understand. Watch it — put it into practice.
Minimum fluff.
Maximum action.
Maximum action.
Practice:
Theory:
Express Format
Content Management
System
Intensive Program
7 Days – 7 Lessons
You’ll learn how the training is structured and what you need to do to turn these lessons into a clear and effective journey from finding ideas to creating a working content plan.
You’ll learn:
As a result, you will:
Stop publishing posts based on your mood and define the purpose of social media for your business or project. You’ll understand how content helps achieve different objectives (from reach to sales) and learn how to connect scattered publication topics with products and sales funnels into a single strategy.
- How systematic content differs from spontaneous posts based on your mood
- What content goals there are (reach, trust, leads, sales, etc.)
- How to logically connect content with products and the sales funnel
- How to determine why you personally need social media and content
- How to link topics and formats to products and business objectives
As a result, you will:
Stop publishing posts based on your mood and define the purpose of social media for your business or project. You’ll understand how content helps achieve different objectives (from reach to sales) and learn how to connect scattered publication topics with products and sales funnels into a single strategy.
You’ll learn how to:
As a result, you will:
Get my approach to creating content categories for specific business goals and products. You’ll get the foundation for building an organized system of content categories and learn how to stop spending hours on ineffective content and establish a predictable publishing schedule that helps you achieve your goals.
- Select content categories based on your goals and products
- Define each category: what it’s for and who it’s for
- Fill in the upper part of the template: category, goal, format, topics
- Develop the skill of organizing content into categories
- Stay focused on key topics instead of trying to cover everything at once
- Plan content using recurring patterns
As a result, you will:
Get my approach to creating content categories for specific business goals and products. You’ll get the foundation for building an organized system of content categories and learn how to stop spending hours on ineffective content and establish a predictable publishing schedule that helps you achieve your goals.
You’ll learn:
As a result, you will:
Learn the characteristics of different formats and how to adapt one idea into different content formats for different platforms. This will help you prepare more posts in less time without exhausting yourself with filming and writing. You’ll have more energy and free time for other tasks, both professional and personal.
- How different formats — text, Stories, video, and carousels — differ and when each is appropriate
- How to present one key message in several formats
- How to connect formats with content categories in one working template
- How to choose a format based on your objective and resources
- How to adapt one idea into different formats (post, Stories, video)
- How to specify the format in which each content category will be published
As a result, you will:
Learn the characteristics of different formats and how to adapt one idea into different content formats for different platforms. This will help you prepare more posts in less time without exhausting yourself with filming and writing. You’ll have more energy and free time for other tasks, both professional and personal.
You’ll learn how to:
As a result, you will:
Get a clear approach to creating a content plan that you can maintain regularly without burning out, taking your workload into account. You’ll learn how to combine different types of content — expert, trust-building, and sales-focused — into one content strategy. The result will be a predictable content plan and clear logic: "This is where we get ideas, this is where we organize them, and this is how we put together a content plan two weeks ahead."
- Realistically assess your workload and publishing frequency
- Distribute content categories and formats across the days of the week
- Work with the lower part of the template: date, social media platform, category, format, idea, status
- Create a working content plan for 1−2 weeks
- Balance content categories (expertise, trust, sales) in your schedule
- Track statuses and move content from idea to publication
As a result, you will:
Get a clear approach to creating a content plan that you can maintain regularly without burning out, taking your workload into account. You’ll learn how to combine different types of content — expert, trust-building, and sales-focused — into one content strategy. The result will be a predictable content plan and clear logic: "This is where we get ideas, this is where we organize them, and this is how we put together a content plan two weeks ahead."
You’ll learn how to:
As a result, you will:
Get tools for creating original content even in an overcrowded niche. If it seems like everything has already been said in your field, this lesson will help you find fresh angles for topics and presentation. You’ll learn how to use a tool that allows you to explore one topic from different perspectives and generate dozens of new ideas from it. By applying this approach, you’ll be able to stand out from competitors who use standard formats and presentation styles.
- Think from a broad audience’s perspective through fundamental human conflicts
- Apply simple techniques from TRIZ (Theory of Inventive Problem Solving) to generate content ideas
- Use a content topic generation tool (the Fantogram) to find fresh angles on a single topic, making it engaging and original
- Understand what Investigative Content Marketing is and how it differs from "regular" expert content
- Move beyond professional jargon and communicate in language a broad audience can understand
- Explore one topic through the Fantogram: amplify it, reduce it, and turn it upside down
- Structure a post as a mini-investigation rather than a dry instruction manual
As a result, you will:
Get tools for creating original content even in an overcrowded niche. If it seems like everything has already been said in your field, this lesson will help you find fresh angles for topics and presentation. You’ll learn how to use a tool that allows you to explore one topic from different perspectives and generate dozens of new ideas from it. By applying this approach, you’ll be able to stand out from competitors who use standard formats and presentation styles.
You’ll learn how to:
As a result, you will:
Get a simple algorithm for analyzing content, connecting metrics with real results, and updating content categories and formats based on data rather than intuition.
Ultimately, you’ll have a clear framework for making content decisions and focusing on what actually works — rather than wasting your time and resources on ineffective content.
- Identify which simple metrics to track: reach, engagement, inquiries, and questions
- Record results directly in the template (in the "Status" column)
- Review your content system weekly and monthly
- Hand this system over to an assistant or content creator
- Compare metrics with actual business results
- Update content categories and formats based on data rather than intuition
As a result, you will:
Get a simple algorithm for analyzing content, connecting metrics with real results, and updating content categories and formats based on data rather than intuition.
Ultimately, you’ll have a clear framework for making content decisions and focusing on what actually works — rather than wasting your time and resources on ineffective content.
Swipe and see
What Results Do Intensive Participants Get?
I can’t guarantee a 100% result, but I will definitely share a system that will help you:
Learn how to create a working content plan with categories that engage your audience and drive sales
Learn how to connect broad topics with different formats and products/services
Learn how to connect broad topics with different formats and products/services
Learn how to adapt one idea into different formats (posts, Stories, videos) to make your content engaging and sales-driven
Understand how to build your own content system
Understand how to build your own content system
You’ll get a practical, easy-to-understand system and a clear plan for creating a content plan from scratch, which will become your foundation for promoting yourself on any social media platform
Who Is This Intensive For?
You’re tired of depending on an expert’s mood or the phase of the moon. You need a system that allows you to plan, create, analyze, and improve content. You want to learn how to turn a jumble of ideas and topics into a clear content system that drives sales.
If you have plenty of ideas but don’t know how to organize them into a coherent structure — why a particular format or content category is needed, or how they affect funnel performance and sales — this intensive is for you.
If you have plenty of ideas but don’t know how to organize them into a coherent structure — why a particular format or content category is needed, or how they affect funnel performance and sales — this intensive is for you.
You’re publishing content regularly, but it isn’t working. Today you post one thing, tomorrow something else, and the day after that something entirely different — ultimately, your content looks like a stream of thoughts rather than a coherent system.
You’re tired of creating content on instinct and want to plan it with a clear understanding of how different content categories and formats contribute to sales. You want a simple, practical tool for building a content system around a specific objective.
You’re tired of creating content on instinct and want to plan it with a clear understanding of how different content categories and formats contribute to sales. You want a simple, practical tool for building a content system around a specific objective.
Independent Practitioners and Solo Experts
If you’re a solo expert without a team, you create content but realize it’s chaotic — sometimes you publish a lot, sometimes nothing at all, and you post whatever you manage to finish. You don’t know how to connect your content into a unified strategy that attracts new clients and inquiries.
You’re tired of being torn between your product and content creation. You dream of escaping the chaos of scattered ideas and want to understand what content you actually need for growth, rather than just making "another Reel." You need a plan and a system with predictable results instead of occasional posts whenever inspiration strikes.
You’re tired of being torn between your product and content creation. You dream of escaping the chaos of scattered ideas and want to understand what content you actually need for growth, rather than just making "another Reel." You need a plan and a system with predictable results instead of occasional posts whenever inspiration strikes.
This is also for those who have already realized that "just posting" doesn’t work but don’t know how to build a content system.
"I need a content plan from scratch," "I don’t know where to start," "I understand the theory, but it’s difficult to apply it to myself and my niche" — if these thoughts sound familiar, this intensive will give you the foundation you need: how to connect your goals, formats, content categories, platforms, and publishing consistency into one coherent system and start creating content regularly without anxiety.
"I need a content plan from scratch," "I don’t know where to start," "I understand the theory, but it’s difficult to apply it to myself and my niche" — if these thoughts sound familiar, this intensive will give you the foundation you need: how to connect your goals, formats, content categories, platforms, and publishing consistency into one coherent system and start creating content regularly without anxiety.
Social Media Beginners and Aspiring Experts
Marketers and Content Creators Across Different Fields
Experts Who Already Create Content but Aren't Seeing Results
Еще:
Дополнительные материалы:
Модули:
- ОС и проверка ДЗ от кураторов
- Ответы на вопросы и поддержка в чате
- Сообщество выпускников
- Сертификат о прохождении курса
- Видеовстреча в формате вопрос-ответ с наставниками-маркетологами
- Готовые шаблоны роликов (3 сценария)
- 100 цепляющих заголовков
- 100 цепляющих призывов к действию
- «Выбираем лучшие идеи для коротких роликов»
- «Принципы создания цепляющих видео»
- «Структуры роликов и монтаж»
289 AED / 79 USD
Еще:
Дополнительные материалы:
Модули:
- ОС и проверка ДЗ от кураторов
- Ответы на вопросы и поддержка в чате
- Сообщество выпускников
- Сертификат о прохождении курса
- Видеовстреча в формате вопрос-ответ с наставниками-маркетологами
- Готовые шаблоны роликов (6 сценариев)
- 100 цепляющих заголовков
- 100 цепляющих призывов к действию
- Скрипты по работе с клиентами
- Скрипты для отработки возражени
- «Выбираем лучшие идеи для коротких роликов»
- «Принципы создания цепляющих видео»
- «Структуры роликов и монтаж»
- «От просмотра к оплате»
- «Продажи с высокой конверсией»
729 AED / 199 USD
1265 AED / 345 USD
System +
Consistency
Consistency
Meaning-Driven Content + Content Management System
Content Plan
Access to materials for 3 month from the intensive start date
Access to materials for 2 month from the intensive start date
Access to materials for 1 month from the intensive start date
Bonus Materials:
Additional Bonuses:
- Content Category Framework Template
- Content Plan Template
Fantogram TemplateContent Analytics Checklist
Additional Bonuses:
- Feedback and homework review from mentors on the learning platform (1 week)
- Certificate of Course Completion
Introductory Lesson
Lesson 1. Why You Need a Content System
Lesson 2. Content Categories and Category Framework
Lesson 3. Choosing a Content Format
Lesson 4. Building a Content Plan
Lesson 5. How to Create Content That Appeals to a Broad Audience
Lesson 6. Content Analytics and How to Draw Conclusions
Lesson 1. Why You Need a Content System
Lesson 2. Content Categories and Category Framework
Lesson 3. Choosing a Content Format
Lesson 4. Building a Content Plan
Lessons on the learning platform (materials are released gradually):
Bonus Materials:
Additional Bonuses:
- Content Category Framework Template
- Content Plan Template
- Fantogram Template
- Content Analytics Checklist
Additional Bonuses:
- Feedback and homework review from mentors on the learning platform (1 week)
- Certificate of Course Completion
Introductory Lesson
Lesson 1. Why You Need a Content System
Lesson 2. Content Categories and Category Framework
Lesson 3. Choosing a Content Format
Lesson 4. Building a Content Plan
Lesson 5. How to Create Content That Appeals to a Broad Audience
Lesson 6. Content Analytics and How to Draw Conclusions
Lesson 1. Why You Need a Content System
Lesson 2. Content Categories and Category Framework
Lesson 3. Choosing a Content Format
Lesson 4. Building a Content Plan
Lesson 5. How to Create Content That Appeals to a Broad Audience
Lesson 6. Content Analytics and How to Draw Conclusions
Lessons on the learning platform (materials are released gradually):
Bonus Materials:
Additional Bonuses:
- Content Category Framework Template
- Content Plan Template
- Fantogram Template
- Content Analytics Checklist
- Idea Bank Spreadsheet
- Audience Nurturing Spreadsheet
- Unique Selling Proposition Builder Spreadsheet
Additional Bonuses:
- Feedback and homework review from mentors on the learning platform (2 weeks)
- Certificate of Course Completion
Introductory Lesson
Lesson 1. Why You Need a Content System
Lesson 2. Content Categories and Category Framework
Lesson 3. Choosing a Content Format
Lesson 4. Building a Content Plan
Lesson 5. How to Create Content That Appeals to a Broad Audience
Lesson 6. Content Analytics and How to Draw Conclusions
Lesson 1. Why You Need a Content System
Lesson 2. Content Categories and Category Framework
Lesson 3. Choosing a Content Format
Lesson 4. Building a Content Plan
Lesson 5. How to Create Content That Appeals to a Broad Audience
Lesson 6. Content Analytics and How to Draw Conclusions
Content Management System Intensive (materials are released gradually):
Meaning-Driven Content Intensive
(materials are released gradually):
Lesson 1. Where to Find Meaningful Content Ideas
Lesson 2. Idea Bank
Lesson 3. How to Adapt an Idea to Different Audience Needs
Lesson 4. How to Create a Simplified Content Plan
Lesson 5. Hunt’s Awareness Ladder and Audience Nurturing
Lesson 6. How to Adapt a Content Plan for Different Platforms
Lesson 7. Content Positioning and Creating a Unique Selling Proposition
(materials are released gradually):
Lesson 1. Where to Find Meaningful Content Ideas
Lesson 2. Idea Bank
Lesson 3. How to Adapt an Idea to Different Audience Needs
Lesson 4. How to Create a Simplified Content Plan
Lesson 5. Hunt’s Awareness Ladder and Audience Nurturing
Lesson 6. How to Adapt a Content Plan for Different Platforms
Lesson 7. Content Positioning and Creating a Unique Selling Proposition
Choose your plan
Alternative Payment Options
If none of the payment methods available on the website work for you, please contact our support team manager, who will help you resolve the issue and suggest alternative payment options.
For the "System + Consistency" and "Meaning-Driven Content + Content Management System" plans, installment payments over 3−6 months are available ONLY to Russian citizens. To purchase the course in installments, submit a request using the button, and a support team manager will contact you to answer any questions and explain the available terms and conditions.
For the "System + Consistency" and "Meaning-Driven Content + Content Management System" plans, installment payments over 3−6 months are available ONLY to Russian citizens. To purchase the course in installments, submit a request using the button, and a support team manager will contact you to answer any questions and explain the available terms and conditions.
*The full cost of the service is divided into equal payments. The service is purchased through a loan. The bank charges interest, but we fully compensate you for it. The total amount you pay equals the original price, with no additional charges
I bought the course. What's next?
Within 10−15 minutes after payment, an email confirming your payment will arrive at the email address you gave when registering.
Be careful and enter your details correctly! If there’s a mistake and/or a wrong address, the emails may not be delivered!
If there’s no notification and no email in your inbox: check the spam/promotions/newsletters folders, etc. If you need help, write to the customer care team at @marxo_marketing_help_bot
Be careful and enter your details correctly! If there’s a mistake and/or a wrong address, the emails may not be delivered!
If there’s no notification and no email in your inbox: check the spam/promotions/newsletters folders, etc. If you need help, write to the customer care team at @marxo_marketing_help_bot
Access to the learning materials is given step by step. The first materials and access to the Telegram channel appear on the day the training starts.
You can find the release schedule for all lessons in your personal account and in the intensive’s channel
You can find the release schedule for all lessons in your personal account and in the intensive’s channel
The course includes homework, and you’ll get feedback on it on the learning platform.
It’s great if you have a thousand courses behind you, really! In this course I’ll show you how to apply MY experience and MY knowledge to your own blog, not the experience of some book or another course.
You can’t cut words out of a book, and you can’t tear a piece out of my experience either, even if it seems "worn out and well known".
This course is not about theoretical theory but about specific practical actions and how to apply them. It’s not a rewrite of other courses or books. It’s my personal experience put together into a system that I want to share with you too.
So if some part of the material is already familiar to you, that will be your advantage and will let you complete the practical tasks faster to get the maximum result from the course.
You can’t cut words out of a book, and you can’t tear a piece out of my experience either, even if it seems "worn out and well known".
This course is not about theoretical theory but about specific practical actions and how to apply them. It’s not a rewrite of other courses or books. It’s my personal experience put together into a system that I want to share with you too.
So if some part of the material is already familiar to you, that will be your advantage and will let you complete the practical tasks faster to get the maximum result from the course.
My job is to help you grow by passing on my experience and knowledge, so that later you can apply the recommendations in your own work.
I won’t do things for you. But I’ll explain what your actions could be and how to reach the result. The final result depends on you, your desire and your abilities.
I won’t do things for you. But I’ll explain what your actions could be and how to reach the result. The final result depends on you, your desire and your abilities.
No. The program suits both those who have only just started with social media and those who already run a blog but want to rebuild it around a clearer logic that leads to growth.
MARXO MARKETING - FZCO
License Number: 86335
Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
admin@marxomarketing.com
License Number: 86335
Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
admin@marxomarketing.com
